Cycling, fitness, camping and outdoor gear
We have a soft spot for the brand that invented the category we rely on most. Bose was founded in 1964 by MIT professor Amar Bose, who — legend has it — bought a pair of expensive speakers, found them disappointing, and decided to do the research himself. That obsession produced the world’s first commercial … Read more
We have a soft spot for speakers that survive real life — the ones that get knocked off picnic tables, rained on, and still sound great the next morning. JBL has been building that kind of gear since 1946, when James Bullough Lansing’s company first made its name in professional sound, and today it sits … Read more
We have a soft spot for companies that turn a niche hobby into something the whole world uses, and DJI is the clearest example we can think of. Frank Wang founded the company in Shenzhen in 2006, and within a decade it went from garage-built flight controllers to owning more than 70 percent of the … Read more
Sony’s WH-1000XM5 headphones set the benchmark for noise cancellation and sound quality. From studio audio to PlayStation, Sony enhances everyday life. We have a soft spot for Sony, and it goes back to a Walkman our dad handed us when we were ten — a brick of a machine that turned car rides into private … Read more
Corsair builds the high-performance gaming gear trusted by esports pros. From K70 keyboards to Vengeance RAM, Corsair’s gear dominates PC gaming. We have a soft spot for Corsair, and it started with a RAM kit that gave a six-year-old PC another three years of gaming life — and saved us the price of a new … Read more
Logitech makes the mice, keyboards, and webcams that power modern workspaces. From MX Master to Brio, Logitech peripherals blend comfort with productivity. We have a soft spot for Logitech, and it goes back to a beige mouse that survived four family computers and one very enthusiastic dog. The company was founded in 1981 in a … Read more
UGREEN makes affordable cables, hubs, and charging accessories that punch above their price. Their 100W USB-C cables and 9-in-1 hubs rival pricier brands. We have a soft spot for UGREEN, and it started with a $12 cable that outlasted three “premium” ones. The company was founded in 2012 in Shenzhen, China, and has quietly shipped … Read more
Anker’s GaN chargers, power banks, and cables deliver fast, safe charging at fair prices. From Nano to PowerCore, Anker leads charging accessories. We have a soft spot for Anker, and it started with a dead phone at an airport gate. A stranger handed us a tiny charger that topped our phone up before boarding, and … Read more
Thrive Market delivers organic, non-GMO groceries at 25-50% below retail. Their membership model and ethical sourcing make healthy eating affordable for everyone. We have a soft spot for companies that make doing the right thing feel like the easy option, and Thrive Market comes closer than almost anyone in the grocery space. Launched in Los … Read more
Instacart delivers groceries from 1,400+ retailers including Costco, Kroger, and Sephora. With 80,000+ shoppers and same-day delivery, grocery shopping is effortless. We have a soft spot for anything that turns a dreaded errand into a tap on a screen, and Instacart has been doing exactly that for our household since long before grocery delivery felt … Read more